ZTE USA, the fourth largest smartphone manufacturer in the U.S. and second largest in the off-contract market*, along with the Golden State Warriors, are holding a phone donation drive today at Oracle Arena to benefit the Warriors Community Foundation’s Hoops for Kids program. Fans attending tonight’s game are encouraged to donate a new or used phone to give Bay Area youth the gift of technology they might not otherwise receive. This phone drive marks both ZTE USA’s and the Warriors’ commitment to giving back to the communities in which they operate, as well as the beginning of a larger corporate social responsibility relationship between the two companies.
“ZTE was founded on the premise of bringing technology to the underserved, a core value that is an important part of our role as the official smartphone sponsor of the Golden State Warriors,” said Lixin Cheng, chairman and CEO of ZTE USA. “Through partnerships with like-minded brands such as the Warriors, we are able to not only introduce great devices to new audiences and fans in critical markets, but also demonstrate our commitment to serving their local communities.”
“Tonight’s phone drive allows for our fans to join us and ZTE in bringing technology and smiles to Bay Area youth,” said Chip Bowers, Chief Marketing Officer of the Golden State Warriors. “We’re excited to continue our CSR relationship with ZTE and further give back to the Bay Area community into 2015.”
From inception, ZTE USA has sought to increase and expand their brand awareness in the U.S. and San Francisco Bay Area through this partnership with the Warriors. In addition to the phone drive, the company is debuting its new, more consumer-focused branding, including a new logo and tagline, for the first time in the U.S. during the game.
Fans can donate their phones at Section 105 inside of Oracle Arena, and will receive a free Warriors scarf in return.